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Enhanced Google Conversions
Molly Ingram • January 23, 2022
Google is testing out a new feature that will allow users to provide their data for enhanced conversions. The setup method, which advertisers have the option of choosing from automatic or not-automated collection methods requires them first accept customer terms before using this function in order for it work correctly.
This feature is currently in beta and may not be available to all advertisers. Tip of the hat, Dario Zannoni for bringing this issue forward!
The global site tag is a piece of code that tracks conversions in Google Ads. It works together with another ad campaign, such as an event snippet or phone call to track when someone clicks on your advertisement and becomes one their way through the website process.
In May 2021, Google introduced enhanced conversions. This new feature allows tags to use consent-based first party data for more detailed insight on how users convert after engaging with an ad campaign's serve request . Enhanced Conversion can be set up within Gmail or through the global site tag in Google Tag Manager (GTM).
Why this matters. With this new feature, advertisers can now leverage enhanced conversion rates. These are likely to be helpful for SMBs who might not have the experience needed in order implement these conversions manually and also help them rank higher on search engines!
The deprecation of third-party cookies is an indication that conversion measurement solutions will become increasingly valuable tools as we move forward.
Google recently announced a change to their Search Console API that allows third-party applications access information from your account in bulk. This means you can now get more out of each page load by having multiple URLs analyzed at once instead waiting for one entry point, like before where all data would be refreshed every five minutes or so despite how many times they were accessed during this period! The Google SEO tools and platforms are now able to access Search Console data in order for them provide more accurate information about their index coverage. This means that you can use these new features, like: Crawlability and Indexability Status Last Crawling Time Sitemap Inclusion Google Selected Canonical URL Identify Structed Data For Rich Results Eligibility Mobile Usability Status
1. Make your Ad Copy Relevant With the shift toward responsive search ads (RSA), you certainly have enough space to run all of your different USPs and calls-to action. But what truly sets a campaign apart from others? Having better “Input." That means ensuring that every headline variation is as relevant for someone seeing it on Google as possible - which can be done by identifying hot topics or keywords within their industry before running any advertisements utilizing this platform! For example, we at Pinnacle Technologies, ran some studies exploring health, more specifically parent's interest in weight loss products--and found one particular group would rather hear about. We focused our USPs with how we were able to provide protection for the family while also highlighting personal benefits. Our result? This led not only higher click-through rates but stronger conversions as well! You can test different messages depending on who you are targeting--someone aged 12+ will respond better if they're looking at an app Thinking Putty® whereas children under age 10 would be more interested in doing something like painting a picture with oil pastels first before installing anything onto their phone or tablet."
